AD TARGETING FOR SMARTIES
Our Smart Zones audience targeting platform is the only one capable of converting
your customer lists into an online audience of your best customer look-a-likes. With 100% reach. Think of it as "digital direct mail". Now you can optimize your ad dollars automatically by eliminating waste while reaching just the customers you already know are most likely to want your offerings.
Reaching Consumers at Scale
A key challenge of retail marketing can be figuring out which marketing tactic is working. With Smart Zones IP Targeting you have access to an omni-channel audience where there is nearly 85% match rates across the channels and devices that a customer uses. We cover more than 254 million individuals, 145 million households, and over 400 million unique mobile and connected devices per month, including connected TV and radio.
Turn Your Website into a Lead Generation Asset
Your website is a core asset. Virtually all of your marketing efforts are designed to drive customers to your website. Unless the user fills out a form or buys something from the site – that user is lost. The SmartTarget leads Retail solution leverages current marketing investments to automatically identify website visits at a page level by onboarding prospects to the your CRM platform or Inbox.
Consumer Database Matching
100% reach to consumers,
enhanced with over 750 data
Robust Trade Area Targeting
prospects who are close to your
Reach users at home, work and
on the go
Reach consumers at WI-FI
hotspots, at events, coffee shops,
hotels, airports, etc
Website Visitor Attribution
Know “who” is visiting the
advertiser’s website and evaluate
which advertising is driving
engagement and monitor and
respond to the interests of
Attribution: Optimizing Your Audience
Attribution has been the promise of online advertising for years. With Smart Zones IP targeting the promise of an automated deterministic attribution is now available. With SmartTarget Attribution we report whether the audience you intended to target online actually saw an impression. We can report whether the clicker on the site actually made a purchase. And we can report whether the buyer in the storefront also went to your website.
The Smart Zones IP targeting solution provides:
WHAT'S IT COST?
Minimum media budget
And remember, like many of our services, our Ad Targeting For Smarties platform is a "flip-the-switch" digital technology. Virtually no time or effort is required on your part. Set up takes about 30 minutes to determine your ideal customer profile and targeting parameters. Rather than waiting weeks for an audience of unique individuals to build up, your audience is fully populated and ready to go in minutes with Smart Zones.